Create a platform caption promoting membership at gym or studio name in location. The audience is audience description. Include these verified details exactly: membership options, prices and inclusions. Focus on what members actually get: coaching, structure, community and a plan that fits their week. Use a welcoming, confident tone with no pressure tactics. Do not promise results or use before-and-after language. End by inviting readers to book a tour, start a free trial or enquire.
platformgym or studio namelocationaudience description+2 more
Free trial or intro offer
Write a caption for platform promoting our free trial, intro week or starter package at business name. Include the exact offer terms: what is included, duration, any conditions and the end date if there is one. The audience is beginners, newcomers to the area, or another group. Address the nervousness many people feel walking into a gym for the first time, and explain exactly what happens in their first session. Use a warm, reassuring tone. End with the call to action "exact CTA."
platformfree trial, intro week or starter packagebusiness namewhat is included, duration, any conditions and the end date if there is one+2 more
New class announcement
Create captions for Instagram and Facebook announcing our new class name class at business name. Include these verified details exactly: day, time, duration, coach name, who it suits and how to book. Explain what the class involves and what level of experience it suits, including complete beginners if true. Use an energetic but honest tone. Do not describe fitness benefits beyond what the class genuinely offers. End by asking readers to book their spot via booking method.
class namebusiness nameday, time, duration, coach name, who it suits and how to bookbooking method
Trainer or coach introduction
Write a platform caption introducing trainer name, role at business name. Use only these verified details: qualifications, years of experience, specialities and one personal detail the trainer has approved. Do not invent credentials, certifications or career history. The audience is current and prospective members. Use a friendly, human tone that makes the trainer approachable. End by inviting readers to book a session or say hello at their next visit.
platformtrainer namerolebusiness name+1 more
Programme launch
Create a launch caption for platform announcing programme name, a durationtype of programme, such as strength foundation, running block or online coaching intake from business name. Include these verified details exactly: start date, structure, what is included, price and enrolment deadline. Explain who the programme is designed for and what participants will do each week. Use a clear, structured tone. Do not guarantee outcomes; describe the process and the support. End with "exact CTA."
platformprogramme namedurationtype of programme, such as strength foundation, running block or online coaching intake+3 more
Educational technique post
Write an educational platform caption explaining technique topic, such as three common squat mistakes or how to pace an easy run. The audience is experience level. Give practical, safe, generally accepted coaching advice in plain language. Include a note recommending readers work with a coach if they are unsure about their form, and consult a health professional before starting a new exercise programme if they have injuries or health conditions. Use a helpful, expert tone without jargon. End by inviting readers to save the post or ask a question in the comments.
platformtechnique topic, such as three common squat mistakes or how to pace an easy runexperience level
Healthy habits post
Create a platform caption about habit topic, such as building a consistent morning routine, sleep and recovery basics, or planning meals for a busy week. The audience is audience. Offer realistic, sustainable advice rather than extreme rules. Do not give medical or clinical nutrition advice, prescribe calorie targets or promise weight-related outcomes. Frame everything as general education and encourage readers to seek personalised advice from a qualified professional where relevant. End by asking readers to share their own approach in the comments.
platformhabit topic, such as building a consistent morning routine, sleep and recovery basics, or planning meals for a busy weekaudience
Motivation post
Write a motivational platform caption for business name about theme, such as showing up on low-energy days or progress being non-linear. The audience is audience. Keep the motivation grounded and kind: no shame, no "no excuses" language, no idealised body talk. Focus on consistency, small wins and self-respect. Use our brand voice from the BrandKit. End with a simple prompt like "question or gentle CTA."
platformbusiness nametheme, such as showing up on low-energy days or progress being non-linearaudience+1 more
Client milestone post
Using only this approved information from a real client who has given written consent to be featured: "client first name, milestone achieved, and their approved quote," write a celebration caption for platform. Preserve the client's words exactly and do not add, embellish or extrapolate any result. Focus on the effort and consistency behind the milestone rather than appearance. End by congratulating them and inviting others who want structured support to CTA. Do not publish until the client has approved the final caption.
client first name, milestone achieved, and their approved quoteplatformCTA
Community event post
Create a platform caption inviting members and locals to event, such as a charity workout, open day or Saturday community run hosted by business name. Include these verified details exactly: date, time, location, cost or free entry, and whether non-members are welcome. Emphasise the community angle: all levels welcome, bring a friend, no experience needed if true. Use a warm, inclusive tone. End with clear instructions to register, RSVP or just show up.
platformevent, such as a charity workout, open day or Saturday community runbusiness namedate, time, location, cost or free entry, and whether non-members are welcome+1 more
Re-engagement post for lapsed members
Write a caption for platform aimed at past members and people who paused their training with business name. Acknowledge honestly that life gets busy and that coming back can feel awkward. Explain how we make restarting easy: verified details such as a returning-member session, updated timetable or a check-in call. Use an understanding tone with zero guilt. Do not reference any individual by name. End by inviting them to reply "BACK" or book a friendly catch-up session.
platformbusiness nameverified details such as a returning-member session, updated timetable or a check-in call
Health & Fitness tips
•Never promise specific results, timeframes or measurements. Describe the process, the support and the structure instead.
•Stay inside professional scope. Coaching and general education are yours; diagnosis, treatment and clinical nutrition belong to licensed professionals, so route readers there when topics cross the line.
•Only publish client names, milestones, quotes or images with written consent, and let the client approve the final post.
•Never let Chirpy invent testimonials, member stories or statistics. If you do not have a real example, write an educational post instead.
•Speak to beginners without condescension. Most of your future members are intimidated, not lazy.
•Give every verified detail (dates, prices, times, coach names) in the prompt and instruct Chirpy to use it exactly.
•Avoid shame-based motivation and idealised body language. Consistency and capability age better than aesthetics.