Write a platform caption explaining our service in plain language for homeowners in service area. Cover what the service involves, when someone typically needs it and what happens if the problem is ignored. Avoid trade jargon, and where a technical term is unavoidable, explain it in one short phrase. Use a helpful, knowledgeable tone. End by inviting readers to call to action. Do not invent prices, timeframes or guarantees.
platformserviceservice areacall to action
Before-and-after project post
Write a caption to accompany the real before-and-after photos of our recent job type in suburb or area. Use only these verified project details: what the problem was, what work was done, how long it took. Describe the work accurately and do not exaggerate the transformation or add results I have not stated. The audience is homeowners in service area with a similar problem. Use a proud but honest tone. End by inviting readers to request a quote for their own job type.
job typesuburb or areawhat the problem was, what work was done, how long it tookservice area
Common customer problem post
Write a platform post about one of the most common problems we see: customer problem, such as a dripping tap, patchy lawn, flickering lights or split ends after box dye. Explain what usually causes it, what the customer can safely check or do themselves, and at what point they should call a professional. Be genuinely useful rather than scaring the reader into booking. The audience is customer type in service area. End with an invitation to call to action if the problem sounds familiar.
platformcustomer problem, such as a dripping tap, patchy lawn, flickering lights or split ends after box dyecustomer typeservice area+1 more
Emergency service availability post
Write a short, clear post for platform reminding followers that we offer emergency service, such as emergency plumbing or after-hours electrical callouts in service area. Use only these verified details: actual hours of availability, response arrangements and contact method. Do not invent response times, coverage areas or availability we have not confirmed. Use a calm, reassuring tone rather than a dramatic one. Make the contact details the clearest element of the post.
platformemergency service, such as emergency plumbing or after-hours electrical calloutsservice areaactual hours of availability, response arrangements and contact method
Seasonal service reminder
Write a platform caption reminding customer type in service area that season is the right time for seasonal service, such as gutter clearing before winter, irrigation checks before summer or a pre-holiday deep clean. Explain briefly why timing matters and what happens when this job is left too late. Mention that our season schedule is filling and invite readers to book early, only if that is true: confirm with this verified detail: current booking status. End with call to action.
platformcustomer typeservice areaseason+3 more
Customer review post
Turn the following real customer review into a polished platform caption: "paste exact review text." Preserve the customer's meaning and wording as closely as possible and do not add details, outcomes or praise the customer did not write. Add a short introduction thanking the customer, and a closing line inviting readers who need service in service area to call to action. Never generate or embellish reviews.
platformpaste exact review textserviceservice area+1 more
Quote request lead post
Write a lead-generation post for platform aimed at customer type in service area who have been putting off job type. Address the two most common hesitations: hesitation one, such as fear of cost and hesitation two, such as not knowing who to trust. Explain how our quote process works using only these verified details: how quotes work, whether they are free, what the customer receives. Use a low-pressure, helpful tone. End with an invitation to request a quote.
platformcustomer typeservice areajob type+3 more
Meet the team post
Write a platform post introducing team member name, our role. Use only these verified details: years in the trade, real qualifications or licences, specialities, one personal detail they are happy to share. Do not invent credentials, certifications or experience. Use a warm, human tone that shows the person behind the work. End by mentioning the services name handles and inviting readers to call to action.
platformteam member nameroleyears in the trade, real qualifications or licences, specialities, one personal detail they are happy to share+2 more
Process explanation post
Write a caption for platform walking readers through what happens when they book our service, step by step: step one, such as the initial call or site visit, step two, step three and step four. The goal is to remove uncertainty for first-time customers who have never hired a trade before. Use a clear, reassuring tone. End by inviting readers to start with step one: call to action.
platformservicestep one, such as the initial call or site visitstep two+4 more
Service package announcement
Write a platform post announcing our package name package for customer type in service area. Use this supplied wording for the inclusions and price exactly, without changing, adding or removing anything: exact package details and price. Explain who the package suits best. Create gentle urgency only from verified facts such as real limit, such as available slots this month. End with call to action.
platformpackage namecustomer typeservice area+3 more
Areas served post
Write a platform post confirming the areas we serve: list of suburbs, towns or postcodes. Frame it around the customer: readers in these areas can book services with realistic availability detail. Mention two or three of the areas naturally in sentences rather than only as a list, to help local discovery. Use a friendly, local tone. End by inviting readers in these areas to call to action, and readers just outside them to message and ask.
platformlist of suburbs, towns or postcodesservicesrealistic availability detail+1 more
Service Businesses tips
•Never invent certifications, licences, insurance status, guarantees, prices, reviews or project results. Paste the real details into the prompt and tell Chirpy to use them exactly.
•Name your [service area] in most posts. "Blocked drain?" is generic; "Blocked drain in Ridgefield?" is local, and local is what search and neighbourhood feeds reward.
•Educational posts about common problems build more trust than promotional posts. Aim for a majority of helpful content.
•Write like the person who does the work, not like a corporate brochure. Customers hire people, not slogans.
•Make the next step effortless: one phone number, one booking link or one clear instruction per post.
•Emergency-service posts must be calm and factual. Panic-flavoured marketing reads as manipulative.
•Before-and-after captions should state what was actually done. The photos carry the drama; the words carry the honesty.