Chirpy for real estate agents and teams

Turn your posts into clients.

Chirpy learns your brand, writes your listing, just sold and market posts, publishes them everywhere and flags the buyer and seller questions hiding in your comments. Nine steps, one system, so you stay top of mind between closings.

Start my free 7-day trial
  • No credit card needed
  • Free for 7 days
  • Brand Kit built from your website
Download the desktop appChirpy for Mac

De Luca Real Estate Group, BLDG Realty and Lawyers Title Arizona already post with Chirpy.

Already posting with Chirpy

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Realty
Lawyers Title Arizona
Susan Salamone | RE/MAX Excalibur
RSVP
Breecher Capital
Creative Industries
Fast Forward Interactive
Nomad
Dozer's Grill
M2 Concrete
Island Brands & Apparel
Maurel Media
My Kiff Life
Relentless 13 Capital
RocoMamas
The Human Race Events
USA Pool League Phoenix
Bite Craft Social
Learn 2
CrossFit Tamarin
De Luca Real Estate Group
Patti Dropping
Coeur d'Alene Nissan
BLDG Realty
Novus Glass
Camp Chateaugay
Owwtreach
Kratos Financial & Insurance Solutions
Cheryl Abbott
Realty
Lawyers Title Arizona
Susan Salamone | RE/MAX Excalibur
RSVP
Why most agent posts never turn into clients

Most agents only post when they have a listing.

Social media This week
Post the new listing
Post the just sold
Post a market stat
Hope
So they buy a tool for every job.
A schedulerto post
An AI toolto write
A spreadsheetfor the numbers nobody reads

Each tool does one thing. None of them talk to each other, and nothing ever learns.

MeanwhileBuyer questions sit unanswered.

“Is this one still available?” waits in a comment while you are at a showing.

MeanwhileYour sphere forgets you between deals.

Months of quiet between listings, and the platforms stop showing your posts to the people who know you.

MeanwhileSellers call the agent they saw last week.

When it is time to list, people call whoever stayed in their feed.

Busy with clients,

quiet in their feeds.

Social media isn’t a list of jobs

It’s a continuous cycle.
Every loop makes the next one better.

This is the Chirpy Engagement Loop: nine steps that keep you in front of buyers, sellers and your sphere, deal after deal. Watch it run, or pick any step.

Start my free 7-day trial
Why it works

Each step feeds the next.

Knowing your brandmakes posts that sound like you.
Posts that sound like youstart real conversations.
Conversationsearn you reach.
Reachkeeps you top of mind for the next listing.

So every time it turns, it gets a little stronger.

A scheduler covers one of these steps. An AI writing tool covers another. Chirpy connects all nine.

  01Brand02Audience 03Plan04Create 05Publish06Engage 07Amplify08Measure 09Improve
A scheduler
An AI writing tool
A design app
A social inbox
Chirpy

Full circle: covered. Half circle: partly covered. Typical tools in each category; individual products vary.

Connect all nine, free for 7 days Plans from $49 a month. No credit card to start.
“”
A real estate group, a summer camp and a gym.

All posting like they have a team.

★★★★★

“Honestly the best social tool I’ve used. The AI just gets our brand voice right every time.”

★★★★★

“Chirpy completely changed how we run our social. It’s like having a full content team on demand.”

★★★★★

“We post more, more consistently, and our members actually engage now. Total game changer.”

Inside Chirpy

Nine steps. One place.

Every step of the cycle is a part of the app, and each one hands its work to the next.

Steps 01 & 02 · Brand Kit

Chirpy learns your brand, your market and your voice.

Point it at your website. Chirpy builds your Brand Kit, with your voice, your colours, your logo and the clients you serve, then writes every caption against it.

  • Your voice, not generic agent copy
  • Logo, palette and fonts
  • Your area, your niche and the questions clients ask
The Chirpy Brand Kit workspace
Steps 03 & 04 · Campaigns and Studio

Listings, just solds and market updates for the month, in one sitting.

Tell Chirpy about the listing once. Campaigns plans the month, from coming soon to just sold, writes every caption for every platform and makes the images and video. You review and approve.

  • Captions written per platform, in your voice
  • Photoshoot: virtual staging, decluttering and sky replacement
  • Open house, price change and just sold posts
The Chirpy AI Image Studio generating on-brand visuals
Step 05 · Publish

Scheduled everywhere, so you never go quiet between deals.

Instagram, Facebook, LinkedIn, TikTok, YouTube and X. Approve the month and Chirpy posts it at the times your audience is actually there.

  • Every connected account on one calendar
  • Drag to reschedule, edit before anything goes live
  • Unlimited posts on every plan
Steps 06 & 07 · Community

The buyer and seller questions, flagged first.

Community pulls comments and replies from every connected account into one queue and sorts them, so “What would my house sell for?” never sits behind forty congratulations. Included on Advanced, Max and Teams.

  • One inbox across every platform
  • Buying and selling questions flagged first
  • Saved replies for showings, open houses and next steps
Community
All platformsFacebook InstagramLinkedIn YouTubeX Priority only
Queue  4Backlog  39
MV
Megan Visser
Instagram · 2h ago
Is the 3-bed on Oak Street still available? Could we see it Saturday?
Buying intent
DP
Daniel Park
Facebook · 4h ago
What are homes on our street actually selling for right now?
Question
SR
Sam Reyes
X · yesterday
Still waiting on a call back about Sunday's open house.
Complaint
CO
Chris O'Neill
LinkedIn · yesterday
We're thinking of selling in spring. When should we talk?
Buying intent
38 comments came in this week33 filed automatically
Steps 08 & 09 · Weekly Brief

Every Monday, what kept you top of mind and what to post next.

The Weekly Brief scores the week across every account, shows which posts got people talking and gives you three things to do.

  • One score across all your accounts
  • Which listings and formats people engaged with
  • Three actions that open straight into Chirpy
Weekly Brief · Sep 22 – 29
74/100
Finding rhythm
+6 vs last week
5 of 5 accounts
18 posts4.8% engagement12 scheduled
Key wins 3
  • Listing video outperformed photos three to one
  • Your market update got the most shares this month
  • Every connected account posted at least twice
Key risks 2
  • Two showing requests unanswered in Community
  • LinkedIn quiet for three weeks
Do this week
1Turn Saturday's open house into a short video.Campaigns
2Answer the two showing requests in your queue.Community
3Post your market update on Tuesday mornings.Calendar
Add-on · Realtor Compliance Engine

Fair Housing checks on every caption, before it posts.

The Realtor Compliance Engine reads your captions before you publish and flags Fair Housing and advertising risks, with a suggested rewrite. Add it to any paid plan for $10 a month.

  • Fair Housing, discriminatory and coded language
  • Misleading claims, superlatives, financing and commission wording
  • Your choice of mode: log quietly, warn, or block until fixed

Checks captions only. It does not review listing data, disclosures or images, and it is not legal advice.

Compliance check
Caption
Charming 3-bed on a quiet street, perfect for young professionals. Walk to cafes and the park.
Fair Housing
Suggested rewrite
Charming 3-bed on a quiet street, a short walk to cafes and the park.
Mode: WarnYou can still publish
The film

The whole system, in three minutes.

From the post that got three likes to the cycle that gets stronger every time it turns. Nine steps, one system, and the app that runs it.

Start my free trial
New on Max and Teams

Meet Ask Chirpy.Your marketing team, in one chat.

Ask for a week of posts, a carousel, a video, a client report or a reply to a review. Ask Chirpy already knows your Brand Kit, your accounts and your results, so the work comes back finished and in your voice.

Plan next week on Instagram and design a carousel for Tuesday

  • Posts
  • Carousels
  • Images
  • Video
  • Replies
  • Reports
  • Decks and spreadsheets

Ask once.
Get finished work back.

  1. 1Ask in plain wordsType what you need, or pick one of 99 built-in skills with /.
  2. 2It does the workPosts, designs, video and documents, made with your Brand Kit and saved to Drafts and your Media Library.
  3. 3You approveScheduling, posting and replies wait for one click from you.

Agents that keep working while you don’t.

Set one up once. It runs on its schedule, reports back and drafts what needs doing. Anything that would post or reply waits for your OK.

Morning briefEvery day, 08:00Ran

Today: 2 posts scheduled, 5 comments waiting and 1 review to answer.

Lead spotterEvery hourRan

Found 3 buying questions in comments, and drafted a reply to each.

Review watchWhen a review arrivesRan

New 2-star review. A calm, on-brand reply is drafted for you to check.

Idea bank refillMondays, 09:00Ran

Five post ideas for next week, with a poster ready to use.

Client monthly report1st of the monthRan

Last month's results for your client as a PDF, ready for you to check.

Trend radarWeeklyRan

Two topics your audience is talking about, with a post idea for each.

33
ready-made agents for daily work, listening, reporting, content, growth, teams and your industry
99
built-in skills, from a week of posts to a client report
10 / 20
agents of your own on Max and on Teams
Nothing goes out without youPosts, schedules and replies wait for your OK.
Your brand on every answerYour Brand Kit's voice, colours and rules, every time.
Frontier AI, built inRuns on the latest frontier AI models, inside Chirpy.
Compare plans

No credit card required

7-day free trial on every plan.

Simple plans

Pick a plan. The first week is on us.

Select a plan to start your 7-day free trial. No credit card required.

SAVE UP TO 30%

Basic

For one business getting consistent on social.

$49/month

Billed monthly

No credit card required

Users1
Social accounts5
Brand Kits1
AI credits a month10,000
Storage50 GB

Includes

  • Unlimited posts and scheduling
  • AI captions and hashtags
  • AI Image Studio
  • Posters, infographics and carousels
  • Photoshoot with 43 templates
  • Image editing and Remix
  • Campaigns
  • AI Brand Kit Wizard
  • Analytics and Weekly Brief
  • Comment replies on your posts

Advanced

For growing brands with a busy community.

$99/month

Billed monthly

No credit card required

Users1
Social accounts25
Brand Kits3
AI credits a month40,000
Storage100 GB

Everything in Basic, plus

  • 20 AI videos a month
  • Advanced Community Management
  • Community inbox and saved replies
  • Brand Analyser and competitor insights
  • Brand reporting with PDF and Excel

Max

Recommended

Everything Chirpy does, for one person.

$199/month

Billed monthly

No credit card required

Users1
Social accounts40
Brand KitsUnlimited
AI credits a month80,000
Storage150 GB

Everything in Advanced, plus

  • Ask Chirpy, with frontier AI Watch it (7:35)
  • 10 Ask Chirpy agents
  • Ask Chirpy documents
  • 30 AI videos a month

Teams

For agencies and marketing teams.

$299/month

Billed monthly

No credit card required

Users5 included
Social accountsUnlimited
Brand KitsUnlimited
AI credits a month100,000 shared
Storage200 GB shared

Everything in Max, plus

  • 20 Ask Chirpy agents Watch it (7:35)
  • 50 AI videos a month
  • Team workspaces and roles
  • Approval workflows
  • Chirpy Flow Kanban boards
FeatureBasicAdvancedMaxTeams
Plan
Price a month, billed monthly$49$99$199$299
Price a year$468$948$1,908$2,496
Users1115 included
Social accountsInstagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest52540Unlimited
Brand Kits13UnlimitedUnlimited
AI credits a month10,00040,00080,000100,000 shared
AI videos a month203050
Storage50 GB100 GB150 GB200 GB shared
Free trial7 days7 days7 days7 days
Learn
AI Brand Kit Wizard
Brand documents
Weekly Brief
Brand Analyser and competitor insights
Create
AI captions and hashtags
AI Image Studio
Posters, infographics and carousels
Photoshoot43 templates, Fast and Pro quality
Image editing tools
Remix
AI Video20 a month30 a month50 a month
Extend AI videos
AI Video Editor
Publish
Unlimited posts
Scheduling and content calendar
Campaigns
Listen
Reply to, hide and delete comments on your posts
Community inbox for comments
Saved replies
Improve
Analytics
Brand reporting with PDF and Excel export
Ask Chirpy
Chats and skillsOn the latest frontier AI models
Agents1020
Documents: reports, decks and spreadsheets
Team
Team workspaces
Roles and permissions
Approval workflows
Chirpy Flow (Kanban boards)
Add-ons
Realtor Compliance Engine$10 a month
No credit card required Full access for 7 days. Add payment details only if you decide to continue.

Included with every plan: AI Image Studio, Photoshoot, unlimited posts and Campaigns.

Questions

Before you start.

What kinds of real estate posts can Chirpy make?

New listings, coming soon, open houses, price changes, just sold, market updates, area guides and personal posts that keep you top of mind. Campaigns plans them across the month and writes each one in your voice for every platform.

Can it stage or touch up listing photos?

Yes. Photoshoot can virtually stage an empty room, declutter, upgrade a kitchen or bathroom, replace a grey sky or turn daylight into golden hour. Many MLS and advertising rules require virtually staged or edited photos to be labelled, so check yours before posting.

Can Chirpy check my captions for Fair Housing issues?

Yes, with the Realtor Compliance Engine, a $10 a month add-on for any paid plan. It flags Fair Housing, discriminatory and coded language, misleading claims and risky financing or commission wording in your captions, and suggests a rewrite. You choose whether it logs quietly, warns you or blocks publishing until the issue is fixed. It checks captions only, not listing data, disclosures or images, and it is not legal advice.

Do I still approve every post?

Yes. Nothing publishes until you approve it, so you stay in control of every price, claim and disclosure in your posts.

Can my team or brokerage use it?

Yes. The team plan includes five users, unlimited social accounts and Brand Kits, team workspaces and approval workflows, so every agent can post on brand with sign-off.

What is the difference between Chirpy and Ask Chirpy?

Ask Chirpy is part of Chirpy, not a separate product. Chirpy is one platform with two ways to work. Hands-on, you open a feature, such as AI Image Studio, Campaigns or the Calendar, and work with granular control, creating iterations and fine-tuning every detail, on every plan. With Ask Chirpy, you state the goal in plain words and it uses those same features for you, from your Brand Kit and your results, while you approve the result. Everything it makes lands in Chirpy, and its agents keep working on a schedule. Ask Chirpy is included with Max and Teams.

Does Chirpy reply to comments for me?

Community reads every comment, sorts it and flags what matters, so you reply to the right ones first, and saved replies make the repetitive ones quick. On Max and Teams, Ask Chirpy can also draft replies in your voice for you to approve. Community is included on the Advanced, Max and Teams plans.

Which platforms does it post to?

Instagram, Facebook, LinkedIn, TikTok, YouTube and X.

Do I need a credit card to try it?

No. Seven days free, no card, and you can connect your real accounts during the trial.

What happens if I do not like what it writes?

Edit it or regenerate it. Nothing publishes until you approve it.

Be the agent
they remember.

Try Chirpy free for seven days. Let it build your Brand Kit, plan a month of posts and keep you in front of your sphere between closings.

Start my free 7-day trial
  • No credit card needed
  • Free for 7 days
  • Instagram, Facebook, LinkedIn, TikTok, YouTube and X